PropTechNOW

Is Domain winning agents over?

2 minute read

Each week I receive news and correspondence from various portals (thanks to all), sometimes I do not think it is news worthy, but there are others that pique my interest. One I received today did interest me.

It seems Domain is hard at work winning over agents – possibly their belief is that the better their site, systems and service are, the more agents will warm to them.

Now this email I received today is interesting for a number of reasons. One – it not not about who is better, has more visitors, and how great they are (although some may construe some of the questions as just that) and two – its seems that this survey would be harder to fudge results than some of the others that have crossed my desk.

Now… only Domain know the exact results and I trust that they would have no problems releasing all these figures on request – minus the names and addresses of agents for verification of course. But if these results are true and are taken from a wide area (not just locations they are popular in) , it seems that they are well on their way to challenging REA.

I would like to see an independent survey that compares Domain against REA. Do you agree with these results? How do your results compare…….and Robert do not too excited…..I am sure REA could do exactly the same survey and get similar results – or maybe not!