Now for all of you that must have a great big Yellow Pages Advertisement, here are a few tips from Uncle Peter.
Make sure you take out a bigger advertisement than your competitor. I am sure your local representative will let you know how big you must go.
If you really want to flex your marketing muscles take out a yellow pages online advertisement. I have a client that took out a premium online advertisement with Yellow Pages and I am happy to report they have received 37 link visits for the year (Source Google Analytics). Wow what value!
For those enlightened agents, lets see what you can get for the $10,000 you save by just taking out a little line advertisement in Yellow Pages instead of wasting your money on a big colourful advert that very few people looking to buy and sell real estate read.
* A Yearly Subscription to both Domain.com.au and MyHome or,
* 30,000 visitors to your website through a Google Adwords Campaign or,
* 3 of your Cars Fully Branded with an AutoSkin (yes my brother in law owns this company) or
* A Website Upgrade or
* $10,000 extra in your bank account!
So it pays to think about where you spend your marketing money these days. You want value for money and I am afraid (in my opinion) the Yellow Pages is just so yesterday.