PropTechNOW

Google Investigated by ACCC

< 1 minute read

Google is under investigation from the ACCC. It seems the Google Search Results did not clearly identify what was advertising and what was organic and that is the case they are up against. I am pretty sure it is from a past version because it is reasonably clear these days (although not perfectly) what is and is not advertising. It probably makes it harder since everything is just text, but I for one am a big supporter of the ACCC and what they do for consumers in Australia. Many of the real estate portals do not have this problem – in fact I think the problem with sites like REA is trying to find the property content – rather than the advertising from the 3rd parties which is harder! Yes that is a dig!