In a recent press release, RE/MAX boast 99.9% of the national share of voice in TV advertising in the US for the first quarter of the year, but RE/MAX & other real estate franchises should take a close look at how ineffective their marketing of these TV commercials has been over the internet.
RE/MAX claims:
“While many of the real estate industry’s biggest players are scaling back their TV buys due to economic realities, the RE/MAX share of voice for national TV advertising jumped from 50% in 2008 to 99.9% in the first quarter of 2009.”
RE/MAX have done a good job with their new straight talking TV ads, but I can’t help but think that they could increase their audience by leveraging their video content across the internet via their huge network of agents/staff, databases of clients and via social media.
Whilst it was great to see that RE/MAX have taken the initiative & leveraged their video content by uploading the commercials onto YouTube, unfortunately that’s where their effective use of the internet for these videos seems to grind to a halt.
The collective online marketing power of a franchise like RE/MAX is enormous.
They have something like 100,000 Associates working within their company & their LeadStreet campaign successfully created a database of a Million More Leads in Six Months for US Agents, yet upon writing this post the Kick – 2009 RE/MAX Commercial is the video that appears to be their most popular out of their 2009 commercials uploaded onto YouTube so far, but it’s had less than 10,000 views over the past 4 months.
How to Promote Your Real Estate Videos Online
Here’s just a few ways that real estate franchises & independent offices could use the power of their existing network to help promote their brand, generate lots of Free traffic to their videos & enhance their online marketing presence.
- Embed the YouTube video within a short blog post.
- Include a link to the video within email marketing campaigns.
- Tweet about the video on Twitter.
Imagine the power of marketing that 100,000 RE/MAX Associates could have if they used some of these strategies to promote these professionally created TV Commercials out to their network of clients & associates via the internet.
If each Associate only got 10 people in a month to view the commercial, that would equate to approx. 1 million viewers per month for FREE.
In fact, if RE/MAX franchise really wanted to, they could get 10’s of millions of viewers to their videos each month at almost no cost. Now that’s what I’d call a powerful message.
Finally, there are over 100 alternative video sites other than YouTube. Real estate franchises should be uploading their videos/TV commercials onto some of these other sites as well to help generate even more FREE traffic & exposure of their brand.