Google Caffeine: The Winners and Losers

When Google releases new products or updates to existing products they usually do so with very little warning. One day it’s just there. Google recently announced that it was going to release major changes to their search engines.

Unlike other updates which Google has completed a preview of these new search results can be found at www2.sandbox.google.com and the new change has been nicknamed Caffeine

The results are for the US but you can manually add &gl=au to the end of the query string to get Australian specific results. Now it goes without saying that this is obviously not the final version as they would have released it if it was ready.

I ran through some major real estate searches just to see what the overall effect will be among the major portals and real estate groups. I have only checked the first page for each keyword and if there are no more changes to Caffeine before its launched it appears on a national level at least that Myhome will be the biggest winner and Domain the biggest loser.

If you want to know how your website will be effected for your choice keywords check out http://www.sembience.com/labs/google-caffeine-ranking and don’t forget to change it to Australia.