In response to my previous article Yet Another Stuff Up!!! Where is Our Data Going? I was contacted directly by the CEO of RPData – Graham Mirabito to clarify who was responsible for the data error.
I invited Graham to comment directly on B2 or have me post the explanation of events for them.
Here is the CEO’s response…
“We have read your blog entry about the CommBank Property Guide iPhone App (the “iPhone App”) and understand your concerns. rpdata.com is contacting you directly as the error was a result of our code – neither Commonwealth Bank nor REA were responsible. The data error to which you refer was in fact discovered by our team at rpdata.com and rectified immediately.
You would appreciate that the creativity and time necessary to develop this technology was extensive. Inevitably bugs have been discovered and in this instance rpdata.com is extremely embarrassed that the data field from which the iPhone App sourced its data was cross referenced incorrectly.
While in this instance we had discovered the error ourselves your blog, and others like it, can provide us with useful feedback that allows us to improve our products including the protection of data.
rpdata.com is also the largest provider of property data and analytics to the finance sector and have invested heavily in enterprise grade technology and security platforms to service this sector and the real estate industry providing benefits for all customers.
Please accept that we have the best of intentions, in that our goal is to provide the industry and our mutual clients with the very best in innovative tools necessary to enhance their prospects of securing and completing sales to the benefit of themselves and their customers.
Thank you for your honest feedback.”
Regards
Graham Mirabito
Chief Executive Officer
Whilst I acknowledge that Augmented Reality and the use of data across multiple platforms is the direction that our industry is heading, the Property Data debate will continue to be an extremely contentious issue throughout the real estate industry and as such, it is important that all data providers learn from this that whilst speed to market is important, getting the bugs out first is extremely vital. (especially if the mistake reveals content that is normally hidden).