We’ve seen many real estate portal niches including portals based on property types, listings types, property prices and property locations. What we have not seen (until now) is a portal based on religious belief. Jewish Living is the only nationwide “Jewish” real estate portal in Australia with a Jewish local, interstate and international target market.
Jewish Living is a fresh way of thinking, which adds value in a way that other websites don’t… The site is also supported by Jewish communal bodies to increase its reach.
(Source: The Australian Jewish News)
Website founder Oschrie Massatschi came up with the idea three years ago while living and working in Tel Aviv.
I thought how easy it is to find Jewish people in the area that I live, he said. My question to myself was why couldn’t it be as easy everywhere in the world … to find the right place to live within close proximity to synagogues, kosher butchers and like-minded people.
The portal caters specific for the Jewish community and provides relevant additional information in relation to a property and its location. Some of these things include:
Whether a property includes:
- Shabbat Lift (ability to ride a lift without pushing a button)
- Kosher Kitchen
Whether a property is located within:
- Eruv Boundary (enable the carrying of objects out of doors on the Jewish Sabbath)
How far the property is located from:
- Synagogue
- Jewish Education
- Embassy
- Kosher restaurant
- Kosher Butcher
- Kosher Bakery
- Kosher Supermarket
- Kosher Grocery
To the non Jewish community these factors have no impact on the decision to purchase a property. For the Jewish community, however, these things can have a significant influence on whether a property will be purchased or not.
Given the diversity of religious and ethnic communities within Australia, we may be looking at an emerging real estate portal niche.
Real estate agents interested in gaining increased exposure to this niche market may submit their business details on the Jewish Living website to apply.