PropTechNOW

New look Realestateview.com.au

2 minute read

Late last month Realestateview undertook a small makeover to the residential section of their portal. What they’ve done is enhanced the usability of the site, provided extra content, improved the styling and overall, offer site browsers a better experience.

The key homepage improvements include:

  1. Search – is now the main priority on the homepage allowing users to search for listings or agents. REV have also launched a search via map feature which can be selected from the homepage search.
  2. Local Data – this is now a key part of the homepage and showcases a few graphs with medium prices. I’m surprised this does not link through to their property data section.
  3. Expert View – useful information for vendors, property seekers and investors, links through to this section where site users can engage in forums.
  4. My Searchers, My Shortlist and My Last Viewed – here REV have attempt to personalise the portal by providing information specific to site users.

Other changes within the site include removing the right sidebar for search results and on the property page they have added recent sales and suburb profile information which is sensible given the sold data they have access to. They’ve also moved away from the sidebar navigation and placed a secondary navigation across the top below the header. This provides a much cleaner and less cluttered experience for the user.

I think Realestateview has done a reasonable job with this upgrade and they’ll find users become a lot more engaged with the portal.

What are your thoughts?