The slick new MillionPlus.com.au was designed to appeal to those in the market for luxury homes. They reasoned that those looking for high-end property would surely want to search for it on a better-looking website. What’s more, they’d want to do it on as user-friendly a site as possible, which is why the tried-and-tested new MillionPlus.com.au is now easier to browse than ever.
- Pinterest style expanding layout
- Specialised Mobile Site
- Suggested keyword searches Eg jetty
- Expanded bed, bath & car numbers to reflect this market
According to the property data website Pricefinder.com.au, in 2009 (the year MillionPlus.com.au was launched) over 600,000 residential sales were made in Australia, and 4% of these were over $1million. Year to date in 2012, that figure is over 4.7%. MillionPlus.com.au looks forward to having more properties and a greater variety of luxury homes than ever before.
The site merges print intro online as browsing through the site has the feel of flicking through a luxury property magazine. That’s why the new MillionPlus.com.au uses larger images, and has been optimised to be seen on bigger screens. Featured listings are now bigger, giving featured properties a better chance of being seen.