PropTechNOW

Real Estate Portal Homehound Relaunches and Promises To Disrupt The Online Property Landscape

3 minute read

SYDNEY, Australia, 23 June, 2014 – Real estate and property website Homehound relaunched earlier this month, with a new look and feel. Set to deliver a rich user experience for home buyers and renters, the site offers new functionality which is simple, easy and user friendly.

Early features of the revamp include:

Many more features will be available in the coming months. These include, a market-leading tool for agents, and a soon to be revealed market disrupting innovation pioneered by the Homehound team, set to launch in early September of 2014. In addition to the traditional free listings format, Homehound will offer a premium solution for agents that will drive increased engagement and incremental reach. The new Homehound pricing model will add much needed transparency to the cluttered real estate portal landscape.

“Real estate is and always has been an integral part of our family business, so nothing pleases me more than being able to contribute to the evolution of this age old industry” said Michael Hannan, Chairman of IPMG, Homehound’s parent company. “Our vision is to create the most innovative and trusted real estate website in Australia, and I feel that we are well on the way to achieving this goal.”

Homehound remains committed to providing the industry with a free listing alternative, and is calling for all agents, offices and agency groups to make use of the service in order to combat competitors who are continually raising their prices.

Homehound’s transformation coincides with two new appointments for the company, explains James Hannan, Chief Operating Officer – Digital at IPMG; “In order to drive growth, innovation and disrupt the market we have made two key appointments within Homehound. Boris Gefter has been appointed General Manager while Peter Turville-Ince has been appointed Commercial Director.”

About Homehound
Established in 2007, Homehound has grown to be one of the largest real estate portals in Australia. With more than 200,000 loyal followers in the Homehound database, and millions of monthly page impressions, homehound remains an affordable and real estate agent friendly property marketplace. Homehound is owned by the Independent Print Media Group (IPMG).

About IPMG
IPMG is Australia’s largest privately owned marketing communications group. IPMG is an integrated group of leading marketing communication businesses employing over 1,500 people.

Media Contact:
Spectrum Communications
Sabine Leroy
sabinel@spectrumcomms.com.au
(02) 9469 5700