Developing a matching Internet brand strategy is one of the most important steps an agent can take to improving their online presence.
Why is it that agents care so much about presentation in newspaper guides yet care so little about their online brand?
Your brand identity will be continuously be communicated through the life of your online business.
To begin the development of your brands strategy you must have an understanding of these four marketing components:
* Primary Target Customer and/or Client
* Your Competition
* Product and Service Mix
* Your Unique Selling Proposition
By identifying these components of your marketing plan you will be creating the core the basis of your brand strategy. An effective branding process will create a unique identity that differentiates you from the competition.