Microsoft has bought itself into a stake of PBL’s new property portal MyHome which is due for release next year.
Microsoft joins L.J. Hooker, Century 21, Elders and Raine & Horne as shareholders along with the major shareholder PBL.
This is interesting on two fronts for me, on one hand I hope it excites Google and Yahoo to do the same and enter the property market and number two for innovation and pricing – as I have always said competition is what is needed to drive innovation and keep subscription prices low for agents.
Over to you!