My Home TV aired this morning for the first time at 10.00am in all major Australian Capitals except Hobart – which they may have forgotten is connected to Australia.
The presentation was slick and the show had some interesting features.
Does commercial TV normally have this many advertisement breaks?
Some claims such as go to MyHome to see “all the available properties in Australia” was pretty funny and completely false.
Most of the show features were paid for content.
Some useful tips and advice for property buyers.
A good renovation feature that took a pretty normal suburban home and gave it a great makeover for less than $5000.
Get some listings on the site, get the extra feature pages cleaned up – they look and feel terrible….
All in all: Once MyHome fixes its site problems and gets 50+% of listings (and they will) then moves this to a better timeslot this is going to worry the real estate portals. It is just so much more powerful than print or radio (does anyone advertise on radio any more?). The presenters are excellent – keep them all – and add more content for the home buyer….
It also seems that they are localising content for each state which is a fantastic idea. This show will drive agents to MyHome.