Domain.com.au have formalised a partnership with Commerce Australia. MyDesktop, is used by many real estate agents across Australia to manage their property listings and also a range of other services. This deal is more of a formality as I understand a partnership has already been formalised in the past and this announcement just cements the relationship. I noticed in the press release that ‘real estate industry experts’ called it ‘best of breed’!
I must say I despise that saying, it is thrown up from so many companies these days and it really annoys me, everyone’s product is now best of breed! I think it is time for PR experts to come up with something better than that to describe a product or service. That said, I have heard many compliments about this product in the past. Below is the full press release.
domain.com.au formalise partnership with agent solution system
4 April 2007 – domain.com.au, Fairfax’s digital property channel today announced the formalisation of an equity partnership with long time commercial partner, Commerce Australia.
Commerce Australia are the creators and developers of MyDesktop, commonly described by real estate industry experts as ‘the best of breed’ agent solutions system, incorporating sales and listings management; CRM; financials (inc. Sales Trust); communications, reporting and web site design and hosting.
MyDesktop has been built in collaboration with the real estate industry and experts, including consultation with Robert Bevan’s Best Practice. MyDesktop is also integrated with Rockend’s Rest Professional Property Management software and is now being used by some 530 real estate offices in every mainland state of Australia as well as the Northern Territory and New Zealand.
Sam Plowman, General Manager: Online Real Estate at Fairfax Digital said, “this partnership will enable Fairfax Digital to provide further value to our agency customers by integrating MyDesktop into a range of current Fairfax Digital products particularly, Australian Property Monitor’s property data service, Home Price Guide Professional.”
“MyDesktop is the now only agent solution system with its own historical data source,” Sam Plowman said.
Scott Wulff, Managing Director Commerce Australia Pty Ltd said “it had become obvious to us that the best way to grow and enhance MyDesktop was through the involvement of a partner who can bring value adding systems and resources.
“We are totally committed to taking the utmost advantage of the opportunities that have opened up through this allegiance with Fairfax Digital.”
“In aligning MyDesktop with Fairfax Digital, we believe we will achieve every thing that agents are seeking from an office system,” Scott Wulff said.
End of Release by Vida Redoblado (Red Agency)