Prop Vid (which has affiliations with REA) sent me a video last week of a shoot that they recently completed for a property in Queensland. I have to say that this is impressive. The shoot took one week and involved a pretty large team. I can see this kind of marketing really pushing forward in the coming years, at first with premium, top of the range listings but eventually moving down to major properties for sale.
Tell me what you think. You can view the video here.
I have only one complaint and that is the term ‘World Premiere’. We are used to seeing this on Australian Productions on ABC and the Commercial Networks. I hate the term because of course it is a world premiere if no one else buys it or it is the only place it can be shown. In fact this article is a World Premiere, don’t you feel lucky?
13 Comments
Glenn
I am a fan of propvid’s work and every video I have seen them create has been impressive but this one tops all others.. very impressive.
Dave Platter
Fantastic video.
Did Dave Adams really call Queensland the centre of the universe?
I have to admit, it’s a beautiful place. But I think its real attraction is that it’s NOT the centre of the universe, but a remote place far away from the centre.
The cinematography impressed me. What really struck me is how much Dave Adams knew about the home. It seems like it’s so rare to find an vendor who can/will transmit all that info to the agent.
John Dedes
Great Video.
What did it cost to make?
What is the price of the house?
I have seen the house on TV before.
JD
adam
Its Ray White, so of course its an auction 🙂
http://www.raywhitebroadbeach.com.au/cgi-bin/clients/raywbb/opropertyinfo4.cgi?clientid=raywbb&type=sales&propertyid=1601824&showimage=1&keyid=&frame=&wwdisplay=0
Philip Muscatello
It’s a fantastic looking video – but everyone know the centre of the universe is Bondi Beach on a summer’s afternoon!!
I noticed that the tour is still behind the Virtual Tour button – and this video is a quantum leap from a Virtual Tour.
Our organisation also creates real estate video marketing tools – and even though Domain has the Video Button, most of the bulk uploaders are not integrated yet.
And we’re still waiting on REA’s Video Button (Dave??)
What’s people’s experiences with displaying videos on the portals, and how are they seeing the future of video as a marketing tool?
Regards,
Phil
Paul D
Yep, a truly sensational TV advert that about half of one percent of the population will be able to afford.
It’s like sitting in the drivers seat of a Rolls Royce and dreaming about owning one. In the real world, the other 99.99% will have to put up with a presentation that is more in keeping with the value of their home.
Glenn
Paul D,
I think you will find that video is for an online campaign rather than a TV advert although as it is shot in widescreen HD it could be used for either. If you check Propvid’s site you will see the videos for more “normal” homes. The main difference is the time factor.. I think the normal videos go for 1.5 to 2 minutes only. Their prices are really quite reasonable I thought.
I have been told that one of the real estate photo franchises is part way through rolling out video training to its members so we will probably see video feature a whole lot more in real estate advertising very very soon.
Brett Clements
Hi Guys
Firstly, thank you Peter for providing a forum like this for open discussion. And I would like to thank you so much for all your kind words. Us creatives do this type of stuff because we love it and we believe in what we do. It just awesome to hear your compliments. In the last nine months, over 106,000 people have watched a Propvid, largely through word-of-mouth, and mainly through two key Clients – McGrath Real Estate and Ray White. The major portals are still to feature video buttons on their sites although realestate.com.au is embracing our formats.
I founded Propvid four years ago, using a shopping trolly as a crew car and a borrowed camera. Today, we have crews up and down the eastern seaboard. Our Company’s objective is to present property in an honest light, so as to save buyers the time of driving from one end of town to the other, only to be disappointed by re-touched photographs. This will save energy. And we’re doing our bit for the planet. We don’t hug trees but we do buy a tree for every Propvid shot and we’re returning a generation of film-makers to the industry, who lost their jobs through the proliferation of US content. Propvid is a franchise with no buy-in. We re-train great camera people in our style, developed over four years by some of the best Agents in the country. We’ve six franchises (Dirctors) opening in Sydney.
Casa Albero was an epic. But we shoot 30 second ads for as little as $220.
In closing, thanks guys. Your industry is the reason I left the broadcast industry after 30 years and I’m proud and glad to be a part of it. Onya Peter.
adam
Hi Brett,
A good friend of mine has been in touch with you about some video work, and we’ve all been impressed by your company’s approach and pricing. Well done on the Ray White ad.
Adam
p.s. I loved your work in Simon Townsends Wonderworld 🙂 🙂
John Dedes (Land Agent/Valuer)
Can anyone answer my earlier questions?
JD from Adelaide SA
Peter
I think a weeks shooting might be in the range of 7 – 12k, not sure maybe Brett can answer this.
Brett Clements
Hi Guys. Sorry for the delayed response but I’ve been up in FNQ shooting some profiles. Thanks for the compliments on Wonder World! (You’re showing your age). Casa Albero took five evenings to shoot, at a cost of $10,000. I wanted to time it so the whole tour took place at ‘last light’. It fell into what we call our Platinum category. This is where we can start to get pretty serious about film-making, and swing in cranes and do it really well. FYI: The video has now been viewed over 4,000 times and it has made A Current Affair and the Ten News. If anybody wants to email me, it is [email protected]. Chers guys.
dLook
Fantastic stuff. I think though, the real estate agent will get more value out of it than the home owner. People with high end property like this one who can afford this type of marketing will want an agency prepared to go the extra mile to market at this level. Good Work!