A news property website launches in Australia – Property Observer

3 minute read

Not to be confused with another property portal website – this is actually a real estate industry news website and I must admit it is very impressive. Property Observer is headed up by well known property journalist Jonathan Chancellor who was previously at The Sydney Morning Herald for the last 25 years in the capacity of Property Editor.

Here is what Jonathan has to say about this week’s launch of Property Observer “I have been writing about property for more than 25 years, and I’ve learnt that getting passionate about property is easy. Getting it right is trickier. I intend for Property Observer to be property central, providing the essential news and analysis on the ins and outs of property. We will cover the capital cities, up and down the coast, and inland to the regional towns and the bush.

We will offer plenty of authoritative coverage about the homes we live in and the investments that top up our incomes.

Property Observer will showcase the best houses and apartments and all the big-name buyers and sellers. We will also keep a watchful eye on new developments, and the plush over-55 developments that seek out the growing band of empty nesters.

Property Observer will capture the changing seasons – we will write about snow homes, vineyards, fishing lodges, marinas and even the occasional beach bathing box. We aim to be of interest to the owner-occupier and the investor, given that population and investment funds are more fluid than ever.

I intend for commercial investment property to be a key component, especially the opportunities on high street – retail neighbourhood shops, small strata offices, pubs and industrial strata. All are suitable for the self-managed super fund investor.

The website will offer wisdom on winning ways with property commentary from key economic and industry practitioners. We won’t overlook the property fundamentals, conveyancing clues, legal rulings and tax advice.

We want input from readers on market prices in their local patches, facilitating shared knowledge through dialogue, so let us know about your stories, insights and properties.”

It’s not just about bricks and mortar, as Property Observer will personalise property with interviews of the movers and shakers.

We want our readers to get wisdom, not clichés. And that way we’ll all be the wealthier.”

The content is excellent and a great assistance for real estate agents writing blogs as it is full of relevant data, analysis and commentaries.

You can also follow Property Observer on Twitter – @Propertyobs Make sure you subscribe to the email alerts too.

Tell us if you liked this content.
Show CommentsClose Comments


  • Tatiana Mijalica
    Posted June 8, 2011 at 5:03 pm 0Likes

    I subscribed to the email alerts and the content is terrific. They have an excellant stable of writers, including Chris Joye. Great launch issue – I think this will do well:)

  • Glenn Rogers
    Posted June 8, 2011 at 8:33 pm 0Likes

    They may have found an untapped niche which would be unique in itself.
    Seem to have decent contributors now all they need is some newsworthy content and away they go – good luck to them.

  • Sal Espro
    Posted June 9, 2011 at 9:35 am 0Likes

    What makes it different from property sections in TheAge.com.au or The Australian’s Property section?
    Do we really want/need another real estate ‘lifestyle’ publication?

  • Glenn
    Posted June 9, 2011 at 10:13 am 0Likes

    I think it would attach very nicely to an existing portal, as a stand alone it will be hard to get traction.
    People may read articles if they’re a part of something else they are looking for ie: real estate but would they search for information separately ?

  • Robert Simeon
    Posted June 9, 2011 at 12:28 pm 0Likes


    If you join the dots you will notice that there is a strong movement of the leading print/newspaper journalists who are setting up online operations. So the journalists who previously appeared in print have now embarked on online – that is the real difference 🙂

  • Kylie Emans
    Posted June 9, 2011 at 2:16 pm 0Likes

    It’s a great concept, I hope it works

  • Robert Simeon
    Posted June 9, 2011 at 4:24 pm 0Likes


    As blog writers we could only dream of its bulging number of subscribers in just a few days since the soft launch. Just goes to show how popular an online model in real estate can be for subscribers 🙂

Leave a comment