iPad App Review – Domain Real Estate App

3 minute read

Domain last week released it’s first entry into the realm of iPad apps and it appears to be an awesome app at that!

The app is of course available free and bears no resemblance to the boring, slightly useful but very slow iPhone apps released previously by Domain and REA. This app makes searching for property for sale, rent, sold and share listings intuitive, fast and interesting.

The user interface is map based and you’re immediately greeted with a map of your current surroundings (presuming you allow the use of location services on your iPad) along with the properties around you for sale marked on the map and listed down the right hand side of the screen. Each listing is shown on the map with a location marker and properties not showing an address simply come up in the property summary area. Showing property locations on a map can sometimes be very confusing when you have say 10 units for sale in the one complex. Many systems will simply have 10 place markers and most will become hidden and therefore useless. Fairfax has addressed this by showing on the one place marker how many properties are available at that location and by pressing on the location marker you are given a list of the addresses and prices with a link to each property.

Domain iPad appYou can change to search for rentals, sold listings or share accommodation at the top of the screen and can refine listings via price range, features, property type, land size or inspection details at the bottom left of the screen. By pressing twice on the property summary a detail page opens up covering the map with all property details much the same as the property detail page on the web and you can save multiple properties as favourites to reference again later. From the property detail page you make an email enquiry and view photo’s and floor plans.

This app will help to make agents uploading listings without addresses a thing of the past. With tools for sorting by inspections and the ability to genuinely follow listings around the streets you like, agents will now; more than ever before need to ensure full listing details are uploaded to guarantee the highest possible exposure to buyers/renters. Possibly for the first time, a buyer/renter could plan their day house hunting directly from mobile technology.

I love the layout of the user interface and if I was having an app designed to showcase our listings today I’d be replicating a lot of what is in this app (there’s a hint for Peter & Ryan). The app seems to be genuinely optimized for displaying results on the iPad; it’s fast, clear and eye catching.

What are you going  to come out with REA? It better be good because Domain has a great head start here!

You can download the app on iTunes or visit it here.



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  • Craig
    Posted August 3, 2011 at 9:44 am 0Likes

    This app is fantastic and now our primary interface when looking at property. Going back to the web sites is a pain after this.

  • Patrick Berry
    Posted August 3, 2011 at 3:29 pm 0Likes

    Hi Daniel,

    Looks like you are becoming the app review king, great read keep up the good work.

  • Ryan O'Grady
    Posted August 3, 2011 at 4:34 pm 0Likes

    I had a play with the app and i tend to agree they have done an excellent job. The way they present the listing details is the best i’ve seen for a real estate app yet, even better than US portals.

    I’m still of the beleive though that apps for mobile and tablet devices should only be produced by portals.

  • Daniel O'Meara
    Posted August 3, 2011 at 7:53 pm 0Likes

    Hi Ryan. At the end of the day I agree that apps are only worthwhile for portals. I can’t see a buyer or renter downloading multiple apps for the one purpose and I can’t even see them downloading the domain app as well as any that will eventually come from REA. The best app will win hands down. I’m sure the likes of Ray White, First National etc will create apps showcasing listings but I’d bet that these will prove to get little real use.

  • Daniel O'Meara
    Posted August 3, 2011 at 8:00 pm 0Likes

    Hi Patrick, app review king may be a bit of a stretch! Thanks for the support in any case

  • Andy Del Vecchio
    Posted August 4, 2011 at 11:31 am 0Likes

    Just from the screen shots on the itunes link it looks gorgeous and sh%ts on their actual site !

    now i just need an i pad…unless they are going for a site change as well…

  • Shane Dale
    Posted August 5, 2011 at 9:11 am 0Likes

    Andy! You dont own an ipad? How can you walk down the streets without hanging your head in shame – oh the inhumanity of it all! 😉

    Seriously though – the salient comment here is from Craig – “Going back to the web sites is a pain after this. ”

    This type of consumer experience will be quite a nice segment for gaining loyal users I think. Will drag traffic away from website only portals – as alot of commuters on trains, buses and ferries use tablet devices and apps are so much more efficient at managing a mobile 3G connection than a whole website.

  • Jobsy
    Posted August 18, 2011 at 9:10 am 0Likes

    its gone quiet here since realestate.com.au launched the iPad app lol

  • Daniel O'Meara
    Posted August 22, 2011 at 10:08 am 0Likes

    Hi Jobsy

    I’ve had a quick look at the REA app and it looks very good also. I’ve been a bit short of time to really review it but will do very soon so keep an eye out

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