On Today’s Electric Avenue Show– I shared an insight into Becoming A ‘Stand-Out’ Real Estate Agent, and why a lot of the Traditional Real Estate Marketing is no longer working as effectively as it used to.
“We’ve gone from being exposed to about 500 ads/day back in the 1970’s to as many as 5,000 a day today.”
Jay Walker-Smith, Yankelovich Consumer Research
Trying to grab people’s attention and get your advertising message seen amongst all of the marketing clutter is now much harder than ever before and it will only become more difficult now with iPads, Apps, the Mobile web, Google TV, Apple TV, etc, etc.
Yet at a lot of real estate agents are simply throwing good money down the drain on real estate marketing that no longer works.
Right Now is the market place where the innovative, ‘Stand-Out’ agents will prosper.
Below is an excerpt from Seth Godin’s book ‘The Purple Cow’
Transform Your Business by Being Remarkable
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
Let’s face it, the tired checklist of P’s that marketers have leaned on for decades – Pricing, Positioning, Promotion, Publicity, to name a few – just don’t work anymore.
There’s an important and exceptional P that has been missing. That P is the Purple Cow.
Cows, after you’ve seen one or two or ten, are boring.
They may be perfect cows, attractive cows, cows with great personalities, but they’re still boring, and that makes them invisible.
A Purple Cow, though… now that would be interesting, at least for a while.
Purple Cow describes something phenomenal and exciting and flat-out unbelievable.
Every day consumers face a lot of boring, invisible, forgettable stuff – a lot of brown cows.
But you can be sure they won’t forget a Purple Cow.
It’s not a marketing gimmick or function that you can do to your product or service.
Purple Cow is built in. It’s inherent or it’s not there at all.
Messages and advertisements broadcast through mass media are consistently ignored.
The way we have sold for the last 50 years is dead.
The Purple Cow is all we’ve got – it’s our only hope.
With the Major Portals becoming like Agent Cloning sites and a lot of real estate agents adopting a very similar marketing stencil across the board, I’m very interested to hear any suggestions/thoughts from the B2 community around how an agent could become a Stand-Out (that Purple Cow) in their marketplace.
Electric Ave Wrap-Up
Monday’s Electric Avenue Show featured an Introduction to Web 1.0 v’s Web 2.0 for Agents.
Wednesday’s episode generated a lot of interest amongst real estate agents because I shared an insight into ‘What Is Your Greatest Cost In Real Estate?’ and it’s NOT Advertising/Marketing or Wages/Commissions???
After having posed the question “What is your greatest cost in real estate?” amongst my Facebook Fans, I was very interested to see some of the agent’s responses…
On yesterday’s Electric Avenue Show I answered the important question ‘What Is The Number 1 Reason Why People Go Onto The Internet?’
Thanks for tuning-in. 🙂