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After going in search of a Cloud-Based Property Management Software solution for a real estate agent friend of mine a couple of weeks ago, I discovered that Rockend have released their latest Cloud-Based Property Management and Trust Accounting software solution which has been designed to provide a flexible, accessible, mobile solution that’s accessible from anywhere via the web and via any web-enabled device.

Last Friday, when I received a call from PropertyTree.com to ask for my address so they could send me an info pack, I thought that it was going to be a big document/brochure or some manuals about how it works, etc, etc… BUT instead they really impressed me by doing something outside the box (even though the surprise gift came inside a box)…and as you’ll see in today’s show they sent me a small shrub as a gift/marketing piece. Impressive. 🙂

“PropertyTree is an Australian industry first, providing online, secure access to the tools and information you need to manage your rental property portfolio, and address your trust accounting needs.

Accessed using any standard web browser, PropertyTree provides you with a solution that is easy to learn, easy to start and will grow with your needs”…

Some of the product features include…



The tree gift idea was not the only thing that impressed me, but also when I went to their launch website I noticed that Rockend are also looking to make a difference as a corporation…

Congratulations to the team at Rockend and PropertyTree.com, firstly for providing the cloud-based solution for our industry and secondly for how you have orchestrated the launch. Well done. 🙂

To find out more visit PropertyTree.com/launch


Electric Avenue Wrap-Up

Monday’s Show featured an insight into Why ‘Binging Your Name?’ Is Important and how Facebook Photos are now searchable via Microsoft’s Bing Search Engine.

On Tuesday, I shared a Great ‘Photo-Transfer App’

Wednesday’s Show was the announcement that there was Less Than 24 Hours To Go ‘Til Apple Launch The iPhone5

…and Yesterday’s episode was possibly ‘The Most Important Message I’ve Ever Shared’ after having previously lost 3 Real Estate Mates to suicide…whilst Apple’s Keynote announcement of the iPhone5 Launch and the media storm that is brewing around Realestate.com.au and allegations of agents receiving Kick-Backs may have usually taken centre-stage on any other day on the show, instead yesterday’s show was about “A Very Significant Day – RU OK?”.


If you’re currently feeling the pinch a little bit (or a lot), please take the time to read/watch yesterday’s episode in full as you may find it helpful and add a different perspective…

…and even though RU OK? Day was yesterday, today is not too late to check-in on a mate.

I hope you enjoy this week’s Wrap-Up.  Cheers Greg 🙂

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  • Nick
    Posted September 14, 2012 at 1:14 pm 0Likes

    I’m not exactly sure why a real estate agent needs to look for anything specifically in ‘the cloud’. Its just a web based tool whether it uses cloud hosting or not. E.g. HubOnline didn’t use cloud hosting however it was a web based property management tool.

    Also I know there have been several ‘cloud based’ property management tools that have been running in the cloud for years. 😛

    • Greg Vincent
      Posted September 14, 2012 at 1:37 pm 0Likes

      What are the other ‘Cloud-Based Property Management Tools’ you mentioned Nick?

      Curious why you said, “I’m not exactly sure why a real estate agent needs to look for anything specifically in ‘the cloud’” ? Care to elaborate Nick?

      • Nick
        Posted September 14, 2012 at 2:17 pm 0Likes

        Well the cloud is just a variation on the type of hosting a site is on.
        Hosting comes in a variety of flavours like shared hosting, VPS (virtual private servers) and dedicated servers. Cloud hosting is just VPSes billed hourly.
        Nothing stopping Rockend from using a good old dedicated server for their service but then they couldn’t market it as running in the cloud.

        Just checking a few of the main web based property solutions, many do use dedicated servers but a number of them do use ‘cloud hosting’. Its relatively straight forward to see where a site is hosted.

        Greg what do you think ‘cloud hosting’ gives in practical terms to a real estate agent?

        • Peter Daverdson
          Posted September 15, 2012 at 8:47 am 0Likes

          Cloud is more than just a VPS.

          Cloud is a broad term and in this context means having a portal interface and database hosted by a third party accessible via the internet.

          In practical terms it means minimising cost to catalogue listings, vendors and track the billing lifecycle without needing anything ‘in the office’. Intern enabling the agent to do what they should be doing like driving their maserati, I mean communicating to the vendor with metrics of what is going on with their specific listing (obtained by portals) and bring the prospect to the table.

          • Nick
            Posted September 21, 2012 at 2:52 pm 0Likes

            Actually ‘Cloud’ is a specific term but frequently abused. At no point is a cloud simply a internet accessible database.

            E.g. is my internet banking in the cloud? If so I’ve heard the cloud isn’t secure. Oh no!
            Of course the banks run the internet banking interface on their own dedicated servers. No one would ever consider it to be in the cloud yet you can still track ‘your billing lifecycle’ with it.

            And in this instance it is in the cloud, but only because it is on a Rackspace VPS (branded as a CloudServer). If it was on a dedicated server hosted locally, it would be faster (mostly because of the latency to the US) but they couldn’t use the magical ‘cloud’ word.

  • Alok @ Property Software
    Posted December 20, 2012 at 10:17 pm 0Likes

    Vary Curious to know more about cloud property management software I mean how is this beneficial more than others property management software. As for me cloud means you can access your property management software from anywhere with any devices. Thanks for sharing this nice post about Cloud property and accounting management software.

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