With the ever looming threat of online scammers, spammers and hackers, security concerns are the number one issue for making payments online.
https://www.BizListings.com.au is the first website in its niche to completely move the entire site over to the https version, otherwise known as SSL (secure sockets layer). Previously, Biz Listings used SSL on member and payment pages only, but since this announcement moved the site over completely.
Google recently announced that SSL (https) is now there preferred format for websites, and websites which use SSL (https) will now receive an instant, but small SEO boost.
SSL allows sensitive information such as credit card numbers, social security numbers, and login credentials to be transmitted securely.
GeoTrust QuickSSL is a popular provider of SSL and reasonably priced, making it an affordable option for online businesses. It is a 256 bit encryption, which is the highest level of security and encryption available, making the connection between your websites servers and the browsers 100% safe!
Since moving to https, we can’t say that we haven’t actually seen a boost in the serps as a direct result, but we can say that the feedback we have received from our clients has been more than positive! This move has obviously given our customers, potential customers and Business Brokers who advertise with us trust and peace of mind when making a payment via our website.
Going forward I believe the SSL ranking factor will receive more of a boost, but most likely in 12 months or so, giving webmasters times to get things organised.
Author : Peter Watson
