Internet overtakes television in UK – new poll from Google claims!

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If Free to Air television did not have enough problems with Pay TV taking market share and advertising revenues away from them they are hit by a new survey from Google showing that British Internet users spend more time on the Internet than watching TV!

The report showed British Internet users spend an average 164 minutes online daily – compared with an average of 148 minutes a day for TV.

Read the full article here.

I think this trend would be similar here in Australia.

This is why a growing amount of companies are increasing their advertising budgets online and why television, newspapers and radio is struggling to create any growth in revenues. This also explains why traditional media companies such as News Ltd, Fairfax and PBL are buying more and more online assets.

In my opinion I think traditional media companies think if they own all of the major websites in Australia and New Zealand then they can get back to controlling the advertising spend of big business.

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  • Sharyn
    Posted March 13, 2006 at 6:47 pm 0Likes

    Well this is UK TV, not Australian, markets are very different between countries. Australia TV is not as convaluted as UK TV

  • peter
    Posted March 13, 2006 at 6:50 pm 0Likes

    True, however I think you will find similar trends across the world and I should have noted their are millions of Internet sites and only 4 real TV networks so business will not desert TV advertising, but it has become more and more of a playground of multi nationals. In other words most businesses cannot afford to advertise on TV. This opens the Internet (advertising) to smaller businesses

  • Paul
    Posted March 17, 2006 at 4:01 pm 0Likes

    I predict that by 10 years internet television will be a major form of entertainment. On demand is the way to go and most people will control pretty much everything from an internet connected computer/appliance in the lounge room.

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