With all of the information (emails) coming in and out of Agency offices these days it is important to consider a Customer Relationship Management Package that can help you manage and track this information effectively.
As a developer of software for agents, I have considered adding this capability to my product, however if I spent a year developing software for this, I still would not come close to the offerings of some of the more established CRM packages that are available.
I do know that some of my competitors have integrated some basic form of CRM , but every agency handles their data differently and when compared to professional CRM packages they all fall terribly short on features.
So what is out there? In the last few weeks, Sage ACT Premium CRM released a version for Real Estate Agents. This software is supposedly tailored for real estate professionals so it may be worth looking into.
Microsoft Dynamics is quite a powerful albeit expensive product that may be suited to larger organisations.
However the Internet is where all the action is with CRM software web services from as little as $50 per month for 1 – 5 users. These packages have amazing power including mobile access so I suggest you look into the power of these products can give to your company. All of these allow for FREE trials so you might want to investigate first.
There is also a FREE Open Source CRM product that you can install on your servers or pay to have it hosted (with support). This package call SugarCRM and it is quite an amazing product.
My suggestions is to look into what is best for you. There is a myriad of products that are available and many have all of the features that you may need and most include a free trial!