The Death of a Newspaper

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A great read and a moving story of a newspapers demise. After 149 years and 311 days, the Rocky Mountain News published its final edition on February 27, 2009.

Final Edition from Matthew Roberts on Vimeo.

The people who put this together should be commended as it is a very thought provoking piece.

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  • PaulD
    Posted February 28, 2009 at 10:57 am 0Likes

    Some interesting stuff on the Rocky website as to why Denver couldn’t support two newspapers. In a circulation area of 3 mil. people, admittedly there are a few complicating reasons, but what does that say for the state Capitals in this country, with similar circulation audiences and less penetration ? Certainly there will be regional newspaper casualties.

  • Greg Vincent
    Posted March 3, 2009 at 7:56 pm 0Likes

    I agree Paul. For years the newspapers have had thousands of real estate agents out in the field helping them to sell their newspaper advertising to the sellers.

    Unfortunately for the newspapers, within the most bouyant segment of the current real estate market, (the First Home Buyers Market), vendor paid advertising isn’t as prevalent.

    With fewer listings available to sell, plus now that most listings are remaining on the market longer & as long as auction clearance rates remain around 65 – 75% in most areas, you’ll start to see agents opting for smaller advertisements in the papers as they consider spreading their campaigns out over a longer period.

    Plus, agents are now looking for other ways that they can get better results online, without having to advertise in the papers.

    It will all add up to fewer pages of real estate advertisements appearing in the newspapers.

    PS. I agree, it’s a very moving story Peter.

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